Newsletters

Firstly, don't 'do a Tyson' and chew their ear off. (that's a Northern term for talking too much).

Tell the people of the world the kind of stuff that you would enjoy reading about you... Ok that's confusing. If you're going to launch a newsletter, make sure you can commit to actually releasing more than 1 (unless that's your aim). Grab your readers by their danglers, and demand to be read. If what you've got is any good - which it will be - they'll keep reading.

If they don't, send them a USB stick with a powerpoint on.